![]() Style is a tool that young people of every generation have harnessed to establish and express their unique point of view. In the words of Jessica Glasscock, a professor at the Parsons School of Design: "Fashion is a story of youth culture". Spats like these have shaped the evolution of dress throughout the 20th Century. And while the digital forum (TikTok) that's sparking these conversations is indeed new, style rivalries are anything but. "It's one of the key areas that lets us know when one generation ends, and a new one begins". "Style is a marker that allows us to see the handoff between the former generation of trend drivers and the new one," says Jason Dorsey of the Center for Generational Kinetics. ![]() The trending dispute is so impassioned, not due to a lifelong allegiance to the particular jeans or hairstyle in question, but because the accusation of being outdated has forced Millennials to face an uncomfortable truth: there's been a transfer of generational power. ![]() In the process they have unleashed a tidal wave of sassy, self-conscious and downright spiteful reactions from Millennials. Online, Generation Z (ages 9-24) has been criticising numerous aspects of mainstream Millennial (ages 25-40) style, namely their affections for side-parted hair and skinny jeans. They, alongside TikToker who, in a far more innocuous viral video, said "Prove me wrong, but I don't think there's a single person that looks better with side part than a middle part," helped transform a simmering rivalry into an app-wide, inter-generational style war. When TikTokers and what they thought to be humorous videos saying they'd rather be homeless or die than wear a pair of skinny jeans, they did far more than attack a trouser style they find unflattering.
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