![]() I can't believe they don't charge for it. Google Analytics is the best free tool I have used by far. “I can accurately track site visitors and their behavior while on my site. ![]() What customers say “It's easy to install and even with minimal knowledge of the platform, you can gain meaningful insights from your web traffic and start implementing meaningful changes to your web properties.” Note: as of July 2023, the current universal instance of Google Analytics will be replaced by Google Analytics 4, a more robust but - according to some critics - less intuitive version of the platform. ![]() These kinds of insights about user behavior help you measure campaign performance and improve conversion rates across your site. But as you get more comfortable with GA, you can dig even deeper by setting up conversion goals (like landing on a thank-you page after submitting a form) or events (like playing a demo video or clicking on a download link). Traffic metrics are a great starting point, and you should measure them. Once you’ve created and verified your account, GA starts delivering reports on metrics like pageviews, traffic sources, bounce rates, and search queries that help you understand how many people are visiting your site, where they’re coming from, and how much time they’re spending on different pages. While the insights the platform provides aren’t perfect (the data is sampled and scaled, not a precise measurement of your total traffic), it’s free and relatively easy to set up on your site. Google Analytics (GA) is the go-to platform most marketers use to measure website traffic and SEO performance. Best overall website analytics tool: Google Analytics What it does So to help you get started, we’ve chosen five of the best web analytics tools (along with an alternative or two for each) to help you get started. In fact, an almost overwhelming number of different solutions will promise to help you generate more traffic, create more leads, build better content, and sell more products. With this valuable data, you can start to optimize your site and make improvements that will attract more visitors and increase engagement.ĭepending on your goals, you can use many kinds of web analytics tools to track the most relevant metrics for your site. By tracking how visitors discover your site, how they navigate around it, and what content they engage with, you can learn what’s working and what’s not.
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